Just do it: Nike + Breaking = Great Ads

Remember that Nike basketball campaign with the dope dribbling, tricks and breaking, that came out some year’s back? 

Back then, Nike was just flirting with the idea of using breaking in their commercials but now they have a full-blown relationship. Thankfully, they’re not exploiting it like companies did in the 80’s; their campaigns are a lot more tasteful.

Here are some of their ads:

  • They’ve worked with b-girl and all-around dancers Sofia Boutella and Lady Jules:
  • They’re also mixing breaking and capoeira for a soccer campaign

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